Case Study 5

The Georgia Aquarium is the largest aquarium in the United States.  In 2016 they were going to launch a new program that highlighted Sea Lions rescued from California.  The Aquarium had been looking for a giveaway to engage students on field trips, they had a great idea, but couldn’t execute within their budget.  They had given up, and were going to launch the program without a giveaway.  In a meeting about print needs, we asked, “What is one project you wish you could do, but just can’t figure out?”  Without hesitation they mentioned a sea lion nose giveaway.  They hadn’t been able to figure it out, and had run out of time and budget.  Pier 22 was opening in 7 weeks, and they never found someone who could produce them for under $3.00 each.  We knew immediately that this was a project that was right up our alley.  We worked with our contacts in Hong Kong and over the next four days had created a pre pro sample and gotten approval.  Amplifii was able to deliver 55,000 sea lion noses to the Aquarium within 6 weeks, in time for the opening, for just $1.05 each, including all setups and shipping costs.  You’ve probably seen our noses in a lot of advertising, and if you’d like you are more than welcome to purchase one that isn’t exactly the same as the originals, but does the job in the gift shop.